Marketing Strategy & Initiatives

Help With Marketing Strategy & Initiatives

Every facet of marketing has changed drastically in the last 10 years. How we entice prospects and acquire customers is now a process that must be tailored to individual businesses – depending on your audience and your products or services.

Digital marketing now encompasses multiple areas – from websites to social media to search engine optimization. Advertising has evolved from being mostly a print promotion to a highly sophisticated online buying tool. Companies are now judged, not only by the products and services they provide, but by the level of sophistication the viewer experiences online. It’s called Content Marketing – and it’s extremely important to any business. Even the concept of Branding has changed significantly. And yet, there is still the need for more traditional marketing, such as Direct Mail, Networking or Phone calls.

What to do

It’s been said that the average prospect is “touched” 7 times before he/she becomes a customer. Clearly, a multi-faceted marketing approach is needed to turn prospects into customers. The question is, what initiatives make up the best marketing strategy for your company?

Defining your marketing strategy

There’s a systematic approach to developing the best marketing strategy for your company. It’s a process of evaluation. Bahar Consulting takes the time to do the research. We look at your prospects and your present customers. We evaluate your competitors and formulate your competitive advantage. We’ll look at the marketing you’ve done in the past and we’ll have discussions on what worked, and what didn’t. Bahar Consulting takes a fresh look at your digital marketing – including websites and social media. We’ll also talk about future plans – including new products or services and possible areas of growth.

New customers, new revenue

. In the end, we come up with a strategic marketing plan that will help you get new customers and new revenue. We’ll provide a step-by-step plan that you can incorporate all at once, or a step at a time, depending on budgetary concerns and the desire for new business.

Tracking Results

When we recommend initiatives, we’ll talk about ways you can measure the results. Particularly when it comes to digital marketing, it’s easy to track expenses and activity. Over a period of time, you’ll know where to concentrate your marketing dollars to achieve the best results.

A guide to growth

Your marketing plan will serve as your guide to new customers and new business. The plan is tailored to your business. It’s a systematic approach to bring you more exposure, greater respect from prospects and the tools to nurture your leads in a productive way.

Interested in learning more?

The decision to hire a business consultant is important. If you’d like to discuss your particular situation, please contact us to set up an appointment. We’re happy to take a few minutes to find out what’s going on in your business, and you can see whether we might be a good fit for you!